New England Toy
New England Toy

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News & Notes

News & Notes

 

Great Play “Buddy” Mascot Toy

The design process worked well, the product came out great, and Josh's follow through and managing the process was very effective.

Keith Camhi, Co-Founder and CEO - Great Play

Great Play is redefining the youth physical development category, with an award-winning collection of programs for kids ages 6 months to 5th grade.  Along with their patented Interactive Arena™ that makes developing skills fun and easy for children they also have created a recognizable mascot named Buddy.

We worked directly with Great Play's CEO to develop the look for the Buddy plush and to ship them directly to franchisees to use for giveaways and contests during the 2014 holiday season.  The toys are a great way to extend Great Play's brand outside their physical location and to give kids a way to connect to Great Play even when they aren't participating in an activity there.

Josh Livingston