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New England Toy makes bringing your ideas to life...simple! We design and develop custom plush animals, novelty toys, and branded promotional giveaway items. We handle the entire process from design and development to importing, shipping and distribution. New England Toy has the experience, expertise, and creativity to make your next toy project a huge success.

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Latest Blog Posts


New Kickstarter Campaign for The Pet Rainbow Project

Meet the World's Best Friend - Pet Rainbow

New England Toy Company’s Plush Pals Are Perks For Guests

SIMSBURY, CT—There’s nothing like a hug from a friend, and it’s a moment sure to…

“Larry” the Stag Becomes a Cuddly Plush Toy

The Problem: For years The Hartford had been buying off the shelf plush toys and giving…

Artie D. Becomes a Cuddly Plush Toy

Artie D. the mascot character for San Joaquin Regional Transit District (RTD) has now been…

New Projects