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News about the Custom Plush Toy Industry
26
August
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LendingTree Case Study: Bringing Lenny to Life

LendingTree’s now ubiquitous green “spokes-puppet” Lenny began as part of an ad campaign in May, 2013 and just a few short months later New England Toy was chosen to create a custom plush toy of Lenny to help spread awareness of LendingTree and the new campaign. New England Toy crafted a Lenny prototype to match…